2016 Atomic Hawx Magna 100 and 110 Mens Boot Overview by SkisDotCom

2016 Atomic Hawx Magna 100 and 110 Mens Boot Overview by SkisDotCom


Welcome to Ski Talk, I’m Thom from skis.com and today I’m joined by Mike from Atomic. How’s it going Mike? It’s going great Thom. Thank you for joining us and thank you guys for joining us as well. We have a really cool, brand new series of boots from Atomic, the Hawx Magna Right, the Hawx Magna series is a brand new series of boots for Atomic and essentially it’s a wide fitting boot. Absolutely, and that starts with that 102mm last. It is, we have a 102 last right here and then also we have more room in the instep area and a softer material that allows the boot to be easy to get into and out of. So all said and done it’s really a comfort oriented boot with a very generous fit. Exactly, and then also we make the calf a little more fluted to accept a wider variety of calf shapes. Awesome, from there to just kind of keep on that good fit four fully metal micro-adjustable buckles. Right, four fully metal adjustable micro buckles here and then a 35mm power strap on this boot and then also we have Thinsulate in the liner for warmth. Thinsulate is the lightest, warmest insulator out there so it’s super super warm. Right, and comfortable. So the 100 that you’re holding there, what type of skier are we going to see in that? Intermediate level skier, somebody who’s just looking for a comfortable, roomy boot. And specifically, that higher volume fit. Yes. And if you do need more performance in that high volume fit, you guys also offer this boot in a 110 flex. Correct, in the 110 flex you get a bigger power strap for a better wrap and performance around here and you gain power shift, which is a mechanism that allows us to adjust the forward lean of the boot in a matter of a few quick adjstuments And while these boots fit fantastic out of the box, that 110 also comes with a really unique technology, Memory Fit. Yes, Memory Fit is where the material of the shell is totally heat moldable, so you can customize the shell in a matter of a few minutes. So with that 110 we’re going to see that kind of high level intermediate up through that solid advanced skier? Right, exactly, somebody who’s a little more accomplished, they’re looking for a lot more performance and still, comfort. Fantastic. That really sums the all new Hawx Magna series from Atomic, whether you’re looking for the 100 or the 110, swing by skis.com and check it out. Thanks for joining us.

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