Everything You Need to Know About Nike’s Famous Swoosh Logo

At its core on a subliminal level the Nike Swoosh silhouette is a visual representation of motion and speed. Also referred to as the Nike tick, Nike check and other nicknames Swoosh itself is an onomatopoeia evoking imagery of a sprinter flying off the block. Today Nike is the world’s leading manufacturer of sports equipment,…

Behind the Scenes: How Lucky the Penguin Got a 3D Printed Boot

Laurel was a huge help to us. She was the one who reached out and got Dinsmore involved. I came in and worked on the project starting on getting a scan of his foot. We used that scan as a reference that we created the boot around. So I used it to model his boot…

Yes, You Should Wear EVA Birkenstocks with Socks

– I’m Justin Krajeski and today, we’re gonna take a walk in the EVA Birkenstocks, where as we lovingly call them here at Wirecutter, the Birkencrocs. (jazz music) You may have seen EVA Birkenstocks in your neighbor’s feet or showing up in your Instagram feed, they’re everywhere. A quick PSA, this is non-ad nor it’s…