The Sneaker Game – Runners House

The Sneaker Game – Runners House


I go by the name of Chryst Young and I have addiction I’m addicted I’m addicted to sneakers it all started out as a kid and just like you I couldn’t wait to go sneaker shopping so on the first day of
school I could show up with the freshest
pair of kicks money can buy but as I got older it turned into not just having the
flyest kicks on my feet but I wanted more I wanted rare sneakers limited editions
hard to find kicks the ones you can just go to a regular sneaker store to get so
follow me on my journey I’ll be taking you all around the world to talk sneaker
culture with collectors sneaker fanatics boutiques celebrities and
athletes so buckle up your seat belts enjoy the ride
this is The Sneaker Game [music[ [music] so I’ve run most of my life in my late
teens I’d say I started running just to clear my head and to try to stay in
shape and I got the runner’s high you’ve probably heard that you know reference
before so that became a real thing for me and and I’ve it’s been part of my
life ever since and so I guess I I wanted to have the opportunity to turn
somebody on to that and also to relate and spend time with people who were
already on that same wave and so here we are yeah we love what we do well I’ve
always enjoyed being outside the active lifestyle walking hiking and when J
approached me with it it seemed like a natural time to jump and change what I
was doing and join him in this journey for me it was a whole new learning
experience where I really had to study up and I enjoyed the process of learning
all about the science behind the shoes and meeting with the the different foot
doctors and talking with them and picking their brains about what they
thought about the shoes and reading as much as we could to find out really how
to help people the best we could often people will will come in with research
they’ve done online and they’ll talk about you know needing the right shoe or
so-and-so says that that this isn’t the right shoe for me and so while I’m
careful to to knock you know sort of what someone else has has done or how
they’ve informed this person because there might not be a magic shoe a shoe
is an important part of the wellness plan while there’s no magic shoe it can
make that experience much more comfortable so if I go out and have a
hard run the forces are pretty great when I’m doing that so if I wanted to
use a really minimal or barefoot shoe I need to have a stronger foot stronger
here better range of motion to use a shoe
like that so what we we tend to do is talk people through those categories of
less structure up to more structure and then trial and pile of shoes to find one
that feels most comfortable so we carry brands like a Asics, Saucony, Brooks, New
Balance sort of the top brands in the running industry but we also carry some
more newer brands like Ultra, ON… Hoka is another another one that’s
really up-and-coming and those are the brands that you’re not gonna find it at
Nordstrom or any department store we tried to wrap our eyes around all the
studies we could find about the science we looked at what other shops did as far
as you know they might put you on a treadmill and film you watch the foot
pronate and so we had it in our mind to follow those practices we talked with
other shop owners who were physical therapists and tried to pick their
brains but ultimately the day we opened we we looked at each other and we
thought what the heck are we going to do when somebody walks in the door you know
the first customer to walk in you know that whole fit process and so it’s been
I think an evolution in terms of how we approach fitting someone and and it’s
like any job in life right there there is that learning curve and you learn a
bit day by day and so we know all the shoes on the wall now and the difference
is between them and can guide people in that direction they’re like our babies
whatever these shoes you know you pull them out and you’re like you know you’re
gonna win you know but it that wasn’t from day one [music] all right so as we were talking um
earlier you were telling me about the different types of shoes see I have a
new year’s resolution right it’s the first week in a new year right it’s the
time I’ve been working out I want to start running more I’m doing more like
calf raises so which shoes would you recommend for
me like as far as a run a walk and working out yeah absolutely so I mean I
think I can use my sort of if if I just wanted one then I could use a proper
running shoe that has some structure to it I could use it for all that work
circuit training at the gym a long walk out to dinner or for a longer run but
there are categories as far as what if what if you did just need that one which
category should you be in and I I think we were talking earlier about stability
shoes versus neutral shoes but also some of the shoes get very lightweight racier
you know and more connected to the ground more sort of feel the road feel
my run so you can use different shoes for that purposes but but just you know
if you go to a shop somewhere and you’re trying on shoes you could say like I
want one that’ll do it all and they should be able to find one for you but
if we just looked at New Balance for instance Russ mentioned before all the
great brands we carry and so in my mind the brands we carry there isn’t one
that’s better than another but for the sake of just talking about categories of
shoes we could just sort of stick here with New Balance and we can talk through
the wall so this is the 990 from New Balance and so that’s like a flagship
shoe of theirs right so every stylish very much so and so people come looking
for that one either it’s because of its long history and and they’ve known about
it or if they are looking for something sort of out on town or even a more
conservative look we get guys who like it because it’s a combination of leather
mesh it’s built to run but it’s gonna be a little bit heavier than if we go down
here to the Sante so both New Balance but even if you just look at them side
by side right this has sort of a more barefoot profile right when you hold it
in your hand it’s gonna be much lighter weight and then that’s really the key I
saw you start to twist this shoe so this one it would flex at the toe for you the
990 walking we’re all heel to toe or running most of us are also heel to toe
but if I try to twist the shoe around back here you’re just not gonna fold
this shoe around so a sturdier shoe a little bit heavier it’s gonna be
fine for most people walking you know walking out on town another cool thing
that people like about the 990 is it’s made in the US so there aren’t a lot of
shoes like that anymore so some people like it for that reason
whereas this one again it’s gonna flex at the toe but I could also fold it back
here so it doesn’t mean it’s a bad shoe but this is one where I was saying
earlier you’re gonna need a stronger foot stronger has better range of motion
to really work hard in the shoe like this or at least I’ll say I can’t run
this shoe hard I do run with guys who marathon in is so it’s kind of an
individual case you know person by person situation so what the shoe is
great for is that it’s got a flat or stack of foam all the shoes vary as far
as the I’ll call it the drop or the offset and it’s just the difference from
the heel down to the toe most of the shoes if we go back to the 990 there’s a
wedge of foam that there’s more foam under the heel then there is under the
toe and so if you think of a high-heeled shoe if you put you know that heel back
there your foot is in this position so the sneakers are the same most of them
have more foam under the heel than they do under the toe and so they’ll call
that the drop or the offset so this shoe is a flatter stack of foam and so what
that means is it’s a more natural foot position more connected to the ground so
for lifting for squatting for lunging okay the more lateral movement people
will use a shoe like this when I put on American Ninja Warrior you
see a lot of the contestants flying around in this shoe so different
categories of shoes more structure versus less structure but you can find a
use for all of them but if I go into the middle and this one is a shoe that new
bounce makes just for one specialty shops like ours is called the 880 here’s
a shoe where again gonna flex at the toe you’re not going to twist it around back
here but even compared to the 990 and this is just my opinion it’s gonna be a
smoother shoe heel to toe it’s gonna be a lighter shoe so for log in long runs
long miles or marathoning it’s a little bit lighter and yet it has structure
more support than this one down here not to show favoritism like every brand
every vendor is gonna have here’s our more structured shoe here’s our light
and racy shoe so some people will day-to-day log miles in the more
structured shoe as far as injury prevention it’s gonna give you more
support but then when it’s race day they might put on the light alright so I
noticed you touched on the different [music] alright so I noticed you touched on types of shoes right stability and
neutral right yeah can you give me some examples on stability and neutral that
we have here absolutely and again they’re all great brands but just for
simplicity sake if I say if we look to New Balance this shoe is a stability
shoe and so what they do is if you notice where it changes from all white
to this marbled piece here there’s a line right there so that’s literally a
more dense piece of foam there and it’s just here on the medial side the inside
like if you’re wearing this shoe right your right foot if you’re if you tend to
roll inward more pronate more or just be more flat-footed this stiffer
foam is just here it’s not on the outside and it’s trying to give you a
little bit more support there so typically it’ll be marbled like this
where it’s gray or a different color all together and it’s gonna feel a little
bit firmer as compared to the neutral shoe where all the foam is the same
density I’ll show you but um a little bit firmer and maybe like it’s hugging
you a little bit in the arch so it’ll feel more present there and
you’ll either like it more or less than the neutral shoe that you try on
typically if if we do an assessment where we’re standing here in the floor
we might get you into single leg stance and a slight knee bend if you’re
tracking more inward then we’ll say typically you’re offered a stability
shoe but let’s also try a neutral but a neutral like I was saying that’s built
to work unless you said I just want a lightweight shoe to kick around town or
to take you know to the gym for some circuit training then then I would say
let’s try on a shoe like this if you do present more on the inside pronate more
and then we’ll try on the sister shoe in the neutral category which would be this
one so stability is more support basically it gives you support and
neutral is more free rather than support in a way yes so the neutral shoe is
let’s start with the stability the stability shoe is with that more
structured foam there that posting they’ll call it a post sometimes it’s
trying to slow the inward rotation of the foot to give you a little a little
more presence there to the lateral side and the notion is the lower limb was
going to follow the knees gonna follow they’ll be stress on the knee so this is
trying to slow that into rotation but there’s debate about how effective the
shoes accomplish that so we tend to more focus on a shoe with support but but
that also feels the most comfortable so this is a neutral shoe but as far as
support yeah it’s gonna flex at the toe for me to get me heel to toe but if I
try to fold it around back here same as the 990 we looked at before
you’re not gonna twist this shoe around so if you tried both and you said I
don’t know this one’s just more comfortable then this is the winner in
my mind [music] me as a just a sneaker fanatic
the first thing that us sneakerheads we look at is what’s fashionable right so when I first came in you know I already saw a sneaker that it’s similar to what I
have on you know so I just gravitated to this because it’s fashionable right it’s
New Balance you know but it’s fashionable which stands out now even
though this stands out it may not be in that I’m learning more now about
stability was neutral and may not be what’s good for my foot so what will be
if you look at this wall right here we all have like you know sneakers that
stand out this on this is a standout sneaker to me just fashion wise right
but what would you think will be more good better for me in a better
standpoint is it if I wanted to do like a walking shoe or like a running shoe
this probably won’t be the running shoe right but it’ll be like a night on the
town type shoe well so in fairness it actually is a running shoe and what I
would say is we would we would try several right so in that one included
and in the end if that one felt somehow better more comfortable and back to sort
of the last and the curves and if it just feels more right even if you can’t
put words to it it’s the most comfortable of those the shoes we try
and that’s the winner and then you can you can marathon in it and then take it
to dinner to you know like take it around town but at the both worlds right
yeah I’d say it back to personal preference if someone might put on even
this shoe which is sort of in the middle between the the weight and structure of
the 990 and then back down to the zante which is more minimal more barefoot more
lightweight this one’s in the middle but someone might even put this one on and
say I don’t know it’s just it’s more shoe than I than I want I want
something lighter I want less shoe I don’t even like a shoe on my foot right
so that’s where we do we go back and again there are many great vendors so I
would grab you know the Saucony the Brooks the New Balance the Ultra you
know like here’s you know this is something of a barefoot shoe this
company is called Ultra they’re out of Utah they’re a new a brand but a growing
brand and there are a couple of things unique about this brand it’s a flat
stack of foam so that thing we’re talking about with the drop or the
offset this is barefoot it’s zero drop so they measured in millimeters the the
990 we looked at it’s a twelve millimeter difference heel to toe this
one you’re down to barefoot so just a flat stack of foam the other thing it’s
a foot shaped toe box so they’ll use in their marketing even an image of a
baby’s foot you know like sort of newborn so you’d see that it’s narrow in
the heel and then the toes splay out so when you look at that it’s more of a
foot shaped toe box allowing toe splay and four to get that support under the
big toe like a loop around yeah but it’s also it happens to be an Ultra makes
also a sturdier shoe right but this has become their number one shoe because it
feels good on the foot it’s lightweight people can take it for a run or to the
gym to do you know some circuit training but for me I honestly couldn’t run hard
on it because it flexes more back here and you know sort of mid foot to rear
foot I need a little more shoe in my old age I guess what about these these kind
of remind me of been Nike Recs a little bit so that’s why okay but what is this
so that’s a brand called HOKA they were born my understanding is sort of over in
the mountains in France there were guys running the mountains and trails and
rocky switchbacks and so at the time it was sort of a minimal movement in the
running industry and you know throw away the shoes with all the foam under the
heel like we’ve been looking at and get down more barefoot but these guys are
running rocky trails and I think wanted a little cushion under the forefoot
because you catch a sharp stone when you’re running down a rocky switchback
you catch a sharp stone the forefoot and it’s marsh you know so that was part of
the ideas I think to get a max cushion shoe which has these days become a trend
max cushioning it seems like every vendor has their max cushion shoe coming
out the other thing though is it’s not just cushioned under the heel it’s also
under the forefoot so back to that that pitch you know the drop or the offset
this shoe you’re actually down in a very natural position
this shoe I think is on a four millimeter drop it’s four or five like
the Clifton’s from HOKA is on a five millimeter this is a four so the simple
way to think about it is in terms of maybe not remembering is all of the
HOKA shoes tend to be a more natural position and then there’s a prominent
rocker if you see up front so that is helpful for getting you through toe off
a little bit whether it’s stability or quickness
right they’ll position the rocker at different points in the shoe but this is
a trail shoe actually so you notice the more aggressive lugs there the tread so
there’s a sticky sticky outsole and more tread for traction for running more
mileage you know you’ve got the paradigm and the tauren this would be their trail
shoes so this is their best-selling trail shoe and it’s called Lone Peak and
so again you notice the the more aggressive tread and then what I didn’t
noted that I mentioned before is most trail shoes I don’t know if you see
through there but there’s a stone a stone plate no it’s a rock plate and
nope they’ll sort of sandwich it in the midsole so that when you do catch that
sharp stone under the forefoot it doesn’t hurt as much
so trust you typically more aggressive tread and then the rock plate so we
carry a few top rated trail shoes too alright…impressive [music] alright Randie so I got the the stability
shoe and the neutral shoe that we were looking at this is the 860 so it’s the
one the color change from the wall over there but this is the one where it you
see it changes from the white to the the marbled piece here this is that more
dense foam so the way you’re presenting where you sit a little more on the
inside of the foot you know mid foot to rear foot this is the one that’s trying
to do a little correction there give you a little more support and like I was
saying you’ll either like it more or less than the neutral so I also pulled
the the neutral shoe for you this one’s the neutral all the foams the same
density but let’s start with here because typically you’d be offered this
category and this is perfect for running on the treadmill right as far as comfort
wise and support wise right yeah it’s a road shoe so you can take you can even
want to take road shoes onto the treadmill and like the trail shoes over
there that I was showing you it’s not that you couldn’t run those on the roads
or the treadmill but it just might be not quite as smooth because of that more
aggressive tread so let me see where your toes ended up there yes so this is
actually an 11 and you’ve got a touch a room after the longest toe and so if
you’ve been wearing smaller shoes and it might feel like is this to me you know
and I’d say what I what I want you to do is maybe take them for a spin and then
you want to feel secure mid foot so you don’t want it to feel sloppy there I
like to be secure mid foot okay then in the room across the toes and after the
toe I’m a fan of getting that toe placed so that your big toe doesn’t get
pushed aside most of your support again is gonna come under that first there so
so take them for and spin and see what you think alright let’s do it [music] yes so this one has that stiffer foam I
don’t know if you feel I think it’s gonna be better when you compare it to
the neutral as far as saying you know what I do feel more present in the arch
here a little bit firmer versus this one where it’s again not trying to do any
correction it’s going to let your foot do more what it wants to do the other
thing is that when we were on the Brannock Device you you did measure more
narrow versus wide and so that’s where it’s helpful where you come to a shop
where you have to try on lots of shoes like this so we’ll know from brand to
brand or even within a brand which shoes are gonna fit a little more a little
more narrow through the mid foot or in the toe box and so typically what we
would do is not pull just a new Balance for you but I’m gonna pull the
competition from the other brands to see again back to that last and the curves
of the shoe which one you know matches up to your foot the best and that’s
something that you’re going to know and I’m not but just for sort of the
purposes of trying on a couple of categories since we were talking on
these these are the ones I pulled. and these are what? the 880’s yeah which comfortably the neutral so these are sister shoes actually you know the 860 the stability
shoe with a stiffer foam and then the 880 are our sister shoes it’s again
merely the the presence here of that’s different block of foam that makes it
the stability shoe both of them the nice engineered mesh you know on on the upper
well that’s something we didn’t talk about yet typically a running shoe it’s
going to be mesh these days it’s sort of nice engineered mesh especially where we
have people who have the bunion you know the knuckle here the problem so it’s
sort of free of any overlays there that might rub or irritate and then the other
thing about the mesh is it’s going to breathe and dry very quickly and it’s
lightweight so so these are both smooth road shoes I
just wanted to see if you could tell sometimes we’ll even have people Randy
put like let’s put a stability shoe if it’s hard to tell what’s your preference
which your preferences will let we’ll say put the neutral on on this foot and
then put the stability on the other foot you can feel inside is that we feel the
support more on this one like right here exactly
I felt it more hip this one is just like free okay it’s free it’s comfortable and you say that like in a good way yeah like it’s like yeah I can hold
wiggle right right right and as far as I’m curious on the size yeah so I mean I
you know I I would say you know Randie this is your size you’re an 11
interesting in yeah you want to take them for a spin? let’s do it. alright [music] if they feel equally comfortable I’d say
you’d be fine in either category the stability versus the neutral but if even
if it’s a measure in your mind of comfort or security like I think because
I do track more inward that I might be better off if I’m going to be increasing
the time that I’m running in the stability shoe then what we would
usually do at this point is I would go get other brands get their stability
shoes because every brand will have one like the 860 there that’s that’s sort of
125 you know retail here’s our distance stability shoe from New Balance but then
I could go and pull the Brooks pull the Saucony pull the 86 right pull
some of the other of the newer brands that we referenced and then that’s where
you would take them for a spin or side-by-side one on each foot and and
usually this is a better run yeah usually there’s a winner as far as the
curve of your foot which matches up the best if you did feel like the New
Balance were too roomy then you could put on one that grabs you more mid foot
and we’d find a winner I think run wise the first one that I
wore yeah is the winner is yeah yeah this one is something I can like walk
around with yeah and like you know this would be like a chill sneakers because it’s
so comfortable I can like go to the park chill. yeah. like but the other one if I
want to run I would definitely use the first one though [music] I guess I’d be careful to say I mean we
set goals and and I think when you open you’re starting from zero you know and
again we’re a destination so so nobody knew us and what we’ve seen is we’ve
been lucky enough to grow steadily each year and so last year was was by far the
biggest year that we’ve had and so I think that um we would just hope for
another another year of growth here and we have so many people who do come back
to see us you know return customers and we’re meeting with faces every day and
then as far as sort of what we would hope for and growth is it may be more
you know community outreach and events like that not that that hasn’t been part
of what we do we always have but some of that and then maybe as far as how we
interact with and help the customers is closer collaboration with the sports
medicine professionals that that we network with and giving them more
opportunities to be in store and work with people in that way [music]

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